Attending a seminar about Israeli apartheid at SOAS last week was truly intriguing. The last session (the only one I had the opportunity to attend) was about Western media and how it reported the most recent Gaza aggression.
As many of us suspected, US corporate media has no journalistic mission. Hence, is it possible to speak of money ‘creeping in’ anymore? As pointed out, commercial media corporations have audiences, agendas and sets of powerful stakeholders. This means that money (among other things), is an issue. In skilful hands, it can be effectively used to manage public opinion, which was done in the case of Gaza, early this year. Among other things, casus belli was fabricated-“it was them again, we have to respond…”
On one hand, one of the two forces at play, media is being unified in the face of the global economic downturn-media houses cannot afford to have reporters, translators and related experts in-house, reports (and reporters) are bought, um, outsourced. On the other hand, independent media is growing rapidly, and sites that observe and publish stories written by independent reporters around the world are becoming sources that collect material without the money-bias (other biases, surely). This is the way up-to-date, non-IDF sourced news were reported and spread during the last conflict.
In the discussion, a couple of interesting points of the film Waltz with Bashir emerged. Beyond the straightforward ‘sympathy for the killers’, animals (dogs and horses) were shown as the creatures suffering from the war, rather than Palestinian civilians. This is how UK and US media work, they present Israeli civilians and soldiers as feeling individuals, whereas Arabs earn the label of a crowd-‘militants’, ‘fanatics’, you name it. This rhetorical strategy is similar to the one used in Viet Nam by the force-feeder of ‘democracy’; the United States of America. This is just another example of attaching otherness to one’s enemies. But this is of course, nothing new.
Assimilation to the occupier’s society and the adoption of Western values fed to the Palestinians as the panacea to peace and prosperity was no news. The same consumerist message is delivered over and over again to the inattentive Western public. But the glorification of collaborators was new. I can understand the ‘will to power’ and using media to achieve this and all kinds of other objectives. But there is nothing more perverse than saying to the subjugated that their continued existence requires self-immolation-the ultimate humiliation!